C R E A T I V E P R I N C I P A L
P R O D U C T D E S I G N
A D V I S O R
My journey began in a small town outside Sofia, Bulgaria, my place of birth. Following my adoption, I grew up amidst the suburban landscape of Cincinnati, Ohio, alongside my five siblings. From as far back as I can remember, I possessed a natural talent and passion for art and design. To pinpoint the moment when it all began, I can trace it back to a family trip to Chicago when I was just 12 years old. It was there, within the hallowed halls of The Art Institute of Chicago, that I had a life-altering experience. Little did I know that the works of Van Gogh, Picasso, and Monet would leave an indelible mark on my life – a momentous turning point that set my artistic and design journey in motion.
I embarked on my professional career on the agency side, where I played an instrumental role in the successful launch of a regional airline brand in Columbus, Ohio. Over the course of the last 15+ years, I have had the privilege of lending my design expertise to a diverse array of brands and organizations, spanning from small startups to Fortune 500 industry giants, and even Fortune 50 companies. I have crafted UX design platforms and technological solutions for products that impact millions of users on a daily basis. My extensive experience within the fintech and DeFi realms has been pivotal in shaping my professional journey. I take immense pride in my national design awards, including the prestigious Webby Award for Mobile Banking in 2009.
Armed with my wealth of experience, I offer a unique perspective that allows me to envision the entire landscape, from macro to micro. This ability empowers me to assemble the building blocks necessary to help clients achieve their most ambitious objectives. I am a staunch advocate for the importance of business strategy and thorough research. I employ the best tools and storytelling techniques to breathe life into products and brands. My unwavering commitment is to steer brands toward their ultimate goals and missions. I am driven to lead creative teams and individuals with unwavering integrity, respect, and a strong emphasis on open collaboration. My true passion lies in forging deep connections with people and championing creative principles. My ultimate purpose is to empower brands to reach for their Northstar and achieve greatness.
"The brands that will thrive in the coming years
are the ones that have a purpose beyond profit."
- Richard Branson