I worked with The Savings Group to build a full end-to-end experience for a new native app service named, Atla (by AutoPay). The main purpose it serves is to fulfill the refinancing of existing vehicles, applications for new vehicle loans, deal MSRP sticker scans to compare and compete live time at a dealership, and a slew of additional loan products that further enhance, and increase the consumer’s chances of auto loan approval, funding, and repeat business. We also implemented tools and data insights for the customer to improve their score so they can take advantage of the competitive loan offers on the app. I worked with the team to launch the MVP of the app and the evolving improved version of the app.

My Role
UX Research
UX Design
Product / Visual Design
Creative Direction

I worked with the client to establish a new approach to organizing portfolio management and project building for advisors on behalf of their respective clients. Starting with a workshop, leading to an array of research initiatives, it allowed me to establish a ground floor to how these advisors can best use this tool to fulfill more efficient streamlines of business uses and more.

My Role:
UX Research
UX Design
Creative Direction
Visual Design

(2022)

I work directly with the VP of Product at JPMorgan Chase & Co., initially going through a comprehensive study understanding the process of the investment portfolio experience on behalf of new and existing JPMorgan Chase & Co. customers. We defined the customer journeys all the way from discovery, exploring, origination flows, integrated banking technologies, digital advisory components that have AI integration, and the main mother ship where customers manage their investment products. The design to your right displays the dashboard that an investor experiences once they are fully integrated with the Chase investment portfolio products.

Role & Responsibilities
Creative Direction
UX Design
iOS UX Design
Information Architecture
Research & Testing
Video Producing & Writing
Visual & UI Design
Technical Requirement Development
Design Team Management

Due to the sensitive nature of the NDA work for JPMC, I’m unable to showcase the majority of the work online. Additional work is available upon request.
 

I worked closely with the founding leadership team at B1 to build and launch the ICO (Initial Coin Offering) funding product (Raise total $4 Billion) for the accompanying utility token EOS (built on the EOSIO network). I also designed the post-funding UX, the time-locked wallet experience for existing investors and the community.

EOS Website

Role
UX Research
UX Design
Financial Product Strategy
Visual Design
Creative Direction

Due to the sensitive nature of U.S. SEC policy regarding the platform design for the client (digital token is considered a security), I am unable to showcase the designs on my public portfolio. Upon request, I will showcase the design work to you.

(2018-2019)

I worked inhouse with Solar Mosaic and led the redesign of the digital experience; product and marketing. We also developed a new identity for the brand and the digital marketing campaign necessary to support the revamped site. I lead the redesign of it's CRM, allowing all its customers to better perform on lead acquisitions & loan origination.

Role & Responsibilities
Creative Direction
Brand Development
Visual Design
UX Design
Marketing
Copywriting
Research

(2016)

The concept behind Wolf & Shepherd is simple: quality footwear that supports your active lifestyle. With full-grain Italian leathers, classic silhouettes and the high-level craftsmanship you can expect from the luxury dress shoes, polished, professional style has never felt so good.

I had the pleasure to work with the founding team to elevate their brand message across all marketing communications. I first worked on developing a cleaner, more vibrant, energetic design language with new typography system and stronger design emphasis throughout the design experience. From social media, landing pages, emails, mailers, web design, video and more – we were able to make a beautiful new improvement of the brand.

I also worked with the team to set the new creative direction of the e-commerce redesign, through a revitalized design language; simpler and intuitive UX for purchasing flows.

Role
Art Direction
Visual Design
UX Design
Brand Development
Copywriting

(2018)

I designed a tech-accelerated real estate platform addressing industry pain points within common sales and operation practices. From listing engagements to enhanced VR forward listing content, data intelligence, to better production workflow across agents and vendors, to sales process, and more – I set out to provide the luxury real estate market a new suite of tools a better avenue to market and sell listings smarter, and faster.

Open Villas Website

Role
Business Development
Strategy
Research & Validation
Sales
Creative Director
Product & Visual Designer
Visionary
Team Management

Started by Volkswagon as a part of its settlement with the US over the Dieselgate scandal, agreed to partner with Stable Auto, a San Francisco-based electric vehicle (EV) fleet charging company.

The design problem was to create a ‘neutral-brand’ identity with a technology-centric, simple, and modern user experience for its customers. I set out to create a light and friendly interfacing experience that universally translates well onto touchscreens and mobile users. I worked with the group to design the EV charging station, illuminating (led powered) the station to signal EV drivers it’s the location from a distance.

Roles & Responsibilities
Identity Design System
Product Brand Development
UX / UI Design
iOS / Android Design
Visual Design
Art Direction
Photography

(2017)

I worked with one of the top-producing real estate brokers in the world (HQ in Beverly Hills, California) on various branding, ux, and design projects. The first project was a UX transformation of their listing engagements, enabling the agents to collab in an immersive VR-first listing platform, revolutionizing buyer engagement with property listings – enabling buyers to virtually tour the home with their agent live time.

Below that, is one of the more liberal and abstract projects I did for the firm, visualizing locations for the real estate markets the firm is expanding to.

Role
Creative Direction
Visual Design
UX Design
Strategy & Research
Product Development
Brand Development

(2018)

I had the honor to work with the Hotwire and Expedia group to revamp their entire car rental and air online product experience. We identified several pain points throughout the customer booking journeys, and were able to validate new design directions through usability research and rapid prototyping. Not only were we able to provide a much needed facelift to the product experience, we also developed a much more seamless, fast and intuitive booking flow ux for customers; resulting stronger margins for Hotwire's booking products.

Role
UX Design
iOS UX Design
Site Architecture
Creative Direction
Visual & UI Design

(2012-2013)