JFK’s Terminal 4 stands as a gateway to the world and a beacon of NYC’s rich history in tourism and global connectivity. Known for its pivotal role in shaping the travel experience for millions, T4 carries a legacy of innovation and hospitality. I had the privilege of collaborating directly with the client on a comprehensive research initiative aimed at modernizing and enhancing the overall traveler and employee experience. From the physical environment to cutting-edge digital solutions, our research explored ways to elevate T4 into a world-leading terminal. This full-circle effort was driven by a shared vision to position JFK T4 as a hallmark of efficiency, innovation, and the vibrant energy of New York City.
