Your candid auto advisor

Research

Product Design

Branding

I played a strategic role in creating Atla to modernize the auto financing and loan experience. The app’s mission is to empower consumers with tools and resources to improve their financial outlook while simplifying the auto loan and refinancing process. Here's a detailed overview of my design process and strategic approach: Atla was designed to serve as a comprehensive platform for consumers looking to refinance existing vehicle loans, apply for new auto loans, or compare live dealership prices using real-time MSRP sticker scans. The app also introduces advanced tools and data insights to help users improve their credit scores, enhancing their ability to secure competitive loan offers and enabling repeat business. By offering features like loan eligibility tools, credit repair resources, and trade-in facilitation, Atla aims to position itself as a go-to solution for individuals seeking better financial control and vehicle financing options.

↓ Best viewed on desktop — scroll down to review.

Audience Understanding:

I began by conducting in-depth research to identify the apps's target audience, their pain points, and unmet needs. This includes:

User Research: Surveys and interviews with potential users to understand their auto loan challenges and expectations.
Market Analysis: Evaluating competitor apps and tools to identify gaps in existing solutions and opportunities for differentiation.
Behavior Insights: Mapping user journeys to pinpoint friction points in the loan application, refinancing, and credit improvement processes.

Problem Definition
The research revealed that consumers often struggle with:

Navigating complex loan terms and refinancing options.
Understanding their credit score and how to improve it.
Comparing dealership offers in real time while negotiating.
Leveraging trade-ins effectively to finance new vehicle purchases.

MVP Creation
To launch quickly and effectively, I collaborated with the team to develop an MVP that prioritized key features:

Loan Application and Refinancing Tools: Streamlined workflows for applying and refinancing.
MSRP Comparison Scanner: A live dealership comparison tool that empowers users to make better purchasing decisions.
Credit Improvement Resources: Built-in tools and insights to help users enhance their credit scores.

Iterative Improvements
Post-MVP launch, I worked on user feedback integration to refine and expand the app's capabilities. This included:

Enhancing the user interface for better accessibility and ease of use.
Adding new features like trade-in valuation tools and personalized loan recommendations.
Improving app performance and responsiveness based on data analytics and user insights.

Data-Driven Decisions
Throughout the process, I relied on metrics and user behavior data to guide design iterations. This ensured that every feature addition or adjustment aligned with user needs and business goals.

Outcomes and Impact

Consumer Empowerment: Atla provides users with the tools to proactively manage their finances, secure competitive auto loans, and make informed decisions at dealerships.
Business Growth: By creating a seamless end-to-end experience, Atla increases the likelihood of customer retention and repeat business.
Strategic Value: The app bridges a gap in the market by combining financial tools, real-time dealership comparison, and credit improvement resources in one platform.

All work

Want to work together?

Get in touch

Current availability

We’re open for business and new collaborations.

Current availability

We’re open for business and new collaborations.