I had the honor to work with the Hotwire and Expedia group to revamp their entire car rental and air online product experience. We identified several pain points throughout the customer booking journeys, and were able to validate new design directions through usability research and rapid prototyping. Not only were we able to provide a much needed facelift to the product experience, we also developed a much more seamless, fast and intuitive booking flow ux for customers; resulting stronger margins for Hotwire's booking products.

Role
UX Design
iOS UX Design
Site Architecture
Creative Direction
Visual & UI Design

(2012-2013)